Be realistic when it comes to budget for your Austin Graphic Design project. You can’t get the whole cake if you’re only willing to pay for a piece of it. Visual communication is an investment, so make sure you have enough money budgeted to get the graphic design Austin you’re seeking. Of course this varies depending on your industry-but you can probably count on spending between 2% and 12% of gross sales on a marketing campaign. In other words, if you’re a one million dollar company, you should set a budget up to $120,000 to promote your brand. Not all of this goes to the graphic designer in Austin, of course. This would be your entire marketing budget, but figure out all of the expenses you’re likely to incur and divide it up by category. For instance, a branding campaign might include categories such as: name/logo, copywriting, brochures, website, presentations, e-mail marketing, mailers, SEO, social media tools, and so on. This could easily be $40,000 to $75,000 of that $120,000 total budget. Check out the US Small Business Administration website for more information on starting and managing your small business. Research, research, research-you have to start somewhere.
What if I can’t afford a full-blown marketing experience right now?
If you’re budget for graphic design Austin is less than optimum at least in the short run, rate your list of graphic design Austin needs from most important to least, and then divide those up even further and discuss how you can cut costs with your Austin graphic design professional. For instance, you may want a nice Flash slide show for your website, but does that have to happen immediately, or could you show a few static images initially until you have the cash to update your page? There are many ways to cut costs, but you’ll have to be open to your graphic design professional’s recommendations.
First impressions do count
In this day and age, everything is done online, so your website could easily be the first impression potential client’s get of your brand. I hate to admit this, but I judge a company by how good their website is (especially those in the business of visual communication) and I will even make a decision to use them or not based on that impression. If this is the first impression of your business, make sure that the impression you give validates a potential client’s desire to return and use your product or service. To do this, check out your competition and find examples of work you like or don’t like and articulate why this works or doesn’t work.
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